Here, a full breakdown of all the sustainable fashion terms and what they actually mean. Consider this your glossary of vocab when it comes to eco-friendly clothes.
A luxury car manufacturer could focus on consumers who appreciate status and performance. A sustainable fashion brand may appeal to environmentally-conscious consumers. The catch? Data for psychographic segmentation is often harder or more expensive to collect and analyze. ...
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For example, you could be a sustainable fashion brand that values ethical production and fair trade. Or maybe your brand promotes inclusivity and diversity. Once you have defined your core values, make sure to integrate them into your brand identity. This will help create a more authentic image...
Are a particular coffee brand’s beans grown using sustainable farming practices? Are the workers who pick the produce paid a living wage? How about the factory workers and truckers? And are those factories and trucks energy efficient? Answering these kinds of questions requires gathering lots of...
You can offer warranties and repair services, or show how investing in a higher-quality item is more sustainable. As a sustainable fashion retailer, Neem London encourages customers to “repair over replace.” The brand partnered with Clothes Doctor to make the repair process simple. Customers...
A sustainable competitive advantage is a long-term strategy or process that allows a business to remain ahead of its competitors. Unlike short-term advantages, such as being the first to market a new type of product, a sustainable competitive advantage may be built into the fabric of a ...
Another critical component of Encircled’s success is that its messaging—including sustainability messaging—is for targeted demographics, likethis videotalking directly to millennials about lower-waste fashion. This focused approach helps the brand narrow down a customer base that truly resonates with ...
Sustainable fashion has come a long way since the Rana Plaza collapse but there’s still lots to be done. We asked the experts for their top tips on how to help.
How to Start a Sustainable Fashion Brand: The Complete Step-by-Step Guide How We Can Reduce Textile Waste and Contribute to a More Sustainable Future However, to quote The Green Marketing Manifesto by John Grant, if you’re just starting out, it’s important to be great first and green...