customer lifecycle marketing promises to help you to design a marketing plan to attract customers, grow sales and deliver great experiences. They break it down into three stages: 'attract', 'sell', 'wow'.
A marketing plan is your place to document the process of defining and implementing your marketing strategy and creating a roadmap for future growth and business development. A marketing plan should be customer-centred, focused on your target audience and the value propositions you will deliver to...
Direct marketing can be seen as a presentation of your company, product, or service to your target customers. It aims to find, reach and motivate customers to take action—by buying your product. Oftentimes, the call-to-action for the consumer is the buy or try your product or service, w...
Why is this valuable to our long-term strategy? How do we prioritize this goal compared to other goals? Example of a Specific SMART goal: If Superman is trying to “save the world,” then he’s going to be more specific by narrowing the objective to “prevent Lex Luthor’s plan.” ...
Here’s a simple definition: Product marketing is a group of tactics that takes a product from idea to launch. Tweet This The product marketing team behind that product identify the target customer, strengthen (or change) the product’s positioning, and find new customers who will purchase the...
Lead scoring is an objective ranking of one sales lead against another. It not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. ...
Digital marketing is no longer optional — it’s essential. Whether you’re a start-up or a global enterprise, digital marketing offers the tools to connect with customers, build brand awareness, and drive growth in a competitive marketplace. ...
Marketing goals are important. If your objective is to “reach more people,” for example, define what you’re looking to see from each of your segments. That can include adding 500 more subscribers to your email newsletter, increasing the total number of products you sell by 20%, or doubl...
I’ve found that an airtight marketing plan is the key to going from strategic vision to measurable goal. If you’re wondering what goes into a marketing plan or why you need one, this is the place to start. Below, I’ll walk you through how to write a marketing plan, the different...
It’s a powerful form of indirect marketing that boosts brand awareness. Social media usage stats show the amount of time internet users spend on social media is 141 minutes a day. A viral post or reply can quickly spiral into a wide-reaching discussion, putting your brand in front of ...