Specifically, we set up an online field experiment and vary the arguments emphasized towards its actual customers (medium to large customers) that speak in favor of using a smart meter in an advertising campaign
Growth is sustainable when strategies are tailored to each audience’s unique needs. Example: A smartwatch brand segments its market into professional and casual customers by offering distinct watch band options. For professionals, the brand provides leather and stainless-steel bands that seamlessly int...
the deepfake maps a voice recording to the video, making it appear as though the person in the video is speaking the words in the recording. If the audio itself is a deepfake, then the video adds an extra layer of deception. This technique is supported byrecurrent neural networks. ...
Before a company is able to create something of value, it has toidentifythe prospective customers and what the customer needs. One way to go about this is with the help of asocial listening toollike the one from Meltwater. Don’t worry, we will cover the advantages of such a tool in ...
A landing page is a standalone web page that potential customers can “land” on when they click through from anemail,ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-busin...
Learn what user retention is and explore strategies to increase engagement, reduce churn, and adapt to evolving user needs with actionable insights and real-world examples.
The campaign's primary objective is to transform India in several key vision areas. This includes creating a digitally empowered society and knowledge economy by improving technological infrastructure, increasing tech literacy, services and resources, as well as creating an innovative digital ecosystem...
Product positioning is a marketing strategy that influences how consumers view a product. It’s about communicating how a product can better solve consumer needs than its competitors. In this post, learn the full definition of product positioning, how to develop positioning strategies, and download ...
What is an influencer marketing campaign? It’s a social media marketing strategy in which brands pay influencers to promote new products, sales and events. We’ll talk about this more later, but because influencers are able to rake in millions upon millions of video views and social media ...
Request a demo Intelligence – the collection of information of value – is at the heart of reasoned decision-making. Intelligence agencies such as the CIA, MI6 or Soviet-era KGB have spawned spy thrillers, movies and media intrigue for decades. The intrepid 007 is known worldwide for his pa...