Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests – including interest in supporting a worthy cause. But while most organizations recognize the importance of, ‘giving back,’ they aren’t always accustomed...
The biggest mistake that businesses make when asking “what is the purpose of a brand?” is assuming that their ultimate goal, and their purpose is the same thing. Every organisation wants to make a living, so the purpose of a brand is not “to make more money”. If you make that you...
“Every extraordinary business is driven by purpose,” writes Roy Spence, CEO of The Purpose Institute. Brands thrive when driven by a purpose of contributing positively to the world at large. A purpose is what can take a brand to the next level and can heavily impact how stakeholders ...
This is how your business can lead with purpose. Brand values are the core beliefs that a company uses to inform their decision-making and company culture, and how they interact with customers, their community, and the world at large. ...
This is not true in branding. Experts do not share a common view of what “brand” means. They call it everything from a gut feeling, a living memory, or an interface, to an intangible sum of attributes, or a business asset. To confuse matters further, many are using “brand” when...
Purpose: What it is and why it’s important for your brand Why are you here?This is the question purpose asks. Purpose is aboutsocial impact. It’s not about making money or being a leader in your category. Having a purpose acknowledges that you are not operating in a moral vacuum. It...
Brand Equity Definition Brand Equity is a qualitative measure of the brand’s positive recognition or goodwill in the minds of the consumers considering the brand as an independent entity. Brand Equity is the tangible and intangible worth of a brand. The degree of premium that a brand can char...
If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to create a stellar brand strategy. And one major part of that is a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for ...
Here's what brand identity is and how to develop yours. Improve your small business presence with these expert insights.
47. What is one of the consequences of living big? A) Many Americans’ quality of life has become lower. B) People from diverse backgrounds no longer socialize. C) People no longer have access to public swimming pools...