1. Trends Analysis Analyzing trends over time is one of the most commonly used types of reporting in Product Analytics. It helps companies visualize whether feature adoption is increasing or decreasing over time. A Trends Analysis is centered around one or more specific touchpoints in the user jo...
Learn how to run a market analysis so you can validate demand, understand your audience, and differentiate yourself from the competition.
What is a competitor analysis? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You can use this information as a point of comparison to identify your company’s strength...
Share Free Competitor Analysis Tool Alex Lindley With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for compet...
A sudden surge in product demand or a Google algorithm update are both good reasons to review what your competitors are doing. When deciding how often to revisit your competitor analysis, consider how fast-paced your industry is. Will your data be outdated in a month, quarter, or year? If...
Other useful information – like target customers, product features, type of staff employed and price points – will be easier to find. 7. Document your research in a written analysis. Make sure your document is substantive and actionable, but not so long that your staff won’t read it. ...
PEST analysis is a framework that categorizes macro-environmental influences in strategic planning. These influences may include political, economic, social and technological forces often used in the environmental scope of this process. Two additional factors are also occasionally added to the analysis, ...
A PEST analysis examines these social factors: Productivity: How productive is your workforce? The more productive a workforce is, the more competitively your business can price products or services or increase profit margins. Consumer trends/tastes/fashions: What are the latest consumer trends, and...
Product research is a process in which you gather, analyze, and interpret data to make strategic decisions about a product's or feature’s development, improvement, or market positioning. It is a crucial part of the design and development process, whether for a new product or adding features ...
How to run a stakeholder analysis in 4 steps The key to stakeholder analysis is a clear stakeholder map. From start to finish, stakeholder mapping takes just four steps. Step 1: List potential stakeholders. Identify everyone your project affects. Who has an interest in its outcome? Include pri...