The time it takes to see results: With PPC, your ads appear once the campaign is live. But SEO takes time to build up organic rankings and achieve long-term visibility. The goal: PPC is effective for quick, short-term results. And SEO is geared toward sustainable, long-term traffic. Yo...
What does a marketing agency do? A marketing agency is responsible for fulfilling its contractual obligations, which often focus on achieving the client’s goals. These contractual obligations can take the form of developing strategies, building creative assets, reporting performance, and more. ...
A PPC agency or specialist creates and manages online ad campaigns in platforms like Google Ads or social media. Their goal is to drive qualified traffic to your website and increase conversions. These specialists also research the keywords to target, based on your target audience, and craft ...
PPC management involves monitoring your PPC strategy and budget, either in-house or through an agency. Learn more about PPC management here!
PPC is short for pay-per-click advertising. PPC is an online marketing tactic where advertisers pay each time a searcher clicks on their ad.
A marketing agency is a team of trained individuals, or marketers, who work together to help a client attract customers and enhance the user experience through various media. If you’re struggling to attract potential customers through your current advertising strategies, it might be time to hire...
PPC management, as mentioned, can be done in-house or by a PPC expert or agency. Efficient and effectivePPC managemententails the following: Analysis of Keywords Part ofPPC managementis targeting specific keywords that consumers are likely using to find what they need online. This means doingkeyw...
PPC is much faster and requires less effort upfront; however, it’s also more expensive. Both SEO and PPC are great avenues for the modern marketer, but if you don’t have the skills and time to dedicate, then you may want to consider hiring a PPC agency. ...
Connect to all your PPC channels and get a consolidated view of all your KPIs on one PPC reporting tool. Wow clients with white-labeled reports.
And, given that PPC is a pay-to-play style of marketing, how do you maximize your returns? This post will answer all these questions and give you a solid foundation for building your PPC strategy. We’ll cover the "complete PPC food pyramid" to make sure you have everything in your ...