Drizly’s personalized email for a customer’s “half birthday,” is a great example of showing loyalty towards your customers. They are also showcasing the recipient’s favorite drinks to entice him to take action. Source 7 Tips for using email personalization with potential customers One thing...
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers What is a CRM database? The ultimate guide Understanding how to create a CRM database shouldn’t be a mystery. In this post, we break down th...
Although it may not be possible to prevent a data breach from happening, it is possible to protect against online identity theft by using a VPN. Through tunneling, a VPN encrypts your data so that no one else, including fraudsters, can see it, thus securing your information even when you...
CRM stands for customer relationship management, which is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, an...
GraphQL is a query language and API runtime that Facebook developed internally in 2012 before it becameopen sourcein 2015. GraphQL and REST are both stateless, use a client/server model and use HTTP. GraphQL solves for some limitations of REST, for example, providing the ability to more ...
Part 1: What is a B2B marketplace? A B2B marketplace is a type of eCommerce platform that brings together B2B sellers and buyers and enables them to do business in one place online. Just like its B2C counterpart, businesses sell their products (usually in bulk with B2B) and other value...
SaaS (Software-as-a-Service) Software as a service (SaaS), also known as cloud-based software or cloud applications, is interactive application software hosted in the cloud. Users access SaaS through a web browser, a dedicated desktop client or anapplication programming interface (API)that integr...
Every endpoint (PC, laptop, smartphone, etc.) connecting to a network is a potential entry point for hackers. These devices are typically the firstattack vectorcriminals test when trying to hack into a system. If an endpoint turns out to be vulnerable, the intruder breaks into an otherwise ...
Not every entrepreneur is the same and not all have the same goals. Here are a few types of entrepreneurs: Builder Builders seek to create scalable businesses within a short time frame. Builders typically pass $5 million in revenue in the first two to four years and continue to build up ...
An agent, in legal terminology, is a person who has been legally empowered toact on behalf of another person or an entity. An agent may be employed to represent a client in negotiations and other dealings with third parties. The agent may be given decision-making authority. ...