Is Facebook Pixel worth trying? If you use Facebook Ads as part of the marketing strategy for your business, then the free-to-use Facebook Pixel tool may be worth using if only to gather the data you need to help you enhance your marketing strategy and save money on ads by helping yo...
What is a Facebook pixel and how do you create it?Marketing SuccessIn a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for marketing—ahead of even Instagram and TikTok. With more than 2 billion...
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The Facebook pixel is confusing. Learn the basics of what is the Facebook Pixel, some common myths about the Pixel, and how to easily install it.
On average, Facebook users spend 35 minutes a day on the network, that’s the second highest amount of time spent on any social media platform: The time Facebook’s 1.32 billion daily active users spend on the network is the reason why businesses invested north of $9 million on Facebook...
Why Should You Advertise on Facebook? It’s hard to look past Facebook’s reach. With nearly3 billion active users, that’s a whole lot of people seeing Facebook ads on a regular basis. We’re always talking about being targeted with your marketing though, so reach is just one part ...
Personalized marketing examples “Personalization” is a term we hear all the time – in blog posts, in reports – perhaps even to the point of overuse. It’s turned into a buzzword that’s lost some of its clarity. To some, it’s as simple as adding a name to the subject line of ...
This article is about a sales funnel – a marketing model that helps you plan and keep track of your sales & marketing processes in order to maximize sales and revenue. Read on to learn what a sales funnel is, how it works and how to create one yourself.
Why is this a problem? Advertising without assessing its effectiveness is like sailing into the sea without a compass – you might be moving, but you lack insights into whether you’re heading in the right direction. Google Ads uses third-party cookies to improve ads through targeted advertising...