A liqueur is not the same thing as a liquor. A liquor is a fermented alcohol product that has been distilled. Liquors are often calledspirits. Liqueurs, on the other hand, are basically some type of alcohol spirit which has been flavored, and sweetened. The flavor comes from the spirit be...
Pernod Ricard North America CEO Ann Mukherjee sees the CMO as theRosetta stonefor the organization, linking the finance department to the CTO and beyond. “The CMO has to be the jack-of-all-trades,” she says. “They don’t have to be a perfect expert but must understand technology to ...
Zainab Patel, who is one of the petitioners in the NALSA Hearings and in the Marriage Equality hearings in the Supreme Court, works with Pernod Ricard India as the Chief of Inclusion and Diversity. What motivated you to pursue the career you have? For Kavya, it was word of mouth, and ...
Pernod and black... snakebite and black... cider and black... Black The person playing with the black set of pieces. At this point black makes a disastrous move. Black (countable) Something, or a part of a thing, which is black. Black A stain; a spot. Black A dark smut fungus, ...
Irrigation via the Yellow River is a must; though the advanced Israeli drip irrigation systems installed in those shiny new estates are the most talked about, flood irrigation is also common here. There is however a limit to how much water the region can take from China’s ‘Mother River’...
Monterey is home to one of the country’s top-rated aquariums, but to see the Pacific’s largest marine mammals in the wild, head out on the open ocean. Sail Monterey offers private sailboat tours five days a week from Old Fisherman’s Wharf. While whale sightings aren’t guaranteed, you...
Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and gray. White White is the lightest color and is achromatic (having no hue). It is the color of fresh snow, chalk, and milk, and is the oppos...
national diet is egg and chips,sangría, pizza and Guinness. However, you’ll always find a good restaurant where the locals eat, and few places in Europe are still as good value, especially if you have themenú del día, the bargain fixed-price lunch that’s a fixture across the ...
Ann Mukherjee, Chairman and CEO of beverage company Pernod Ricard USA, summed this up well,saying, “People are not just looking to buy brands, they’re looking to buyintobrands.” While it’s a good idea to have all of your retail store locations giving back to their communities, highlig...
Chivas Regal—a whisky brand underPernod Ricard—targeted the traveler market by delivering the right message to its consumers at the right time. Aiming to reach consumers in transit at UK airports, it used geotargeting to promote two of the brand’s whiskies with a campaign specifically for mo...