A business plan is a strategic document that outlines a company’s goals, strategies for achieving them, and the time frame for their achievement. It covers aspects likemarket analysis, financial projections, and organizational structure. Ultimately, a business plan serves as a roadmap for business...
What is the tactical planning process? What is strategic planning for nonprofit organizations? What are the different levels of strategic planning? What is the strategic management process? What is long-term strategic planning? What is non-tactical planning?
Unlike a mission statement, which is short and focused, a strategic plan is a living document that can be changed and amended as you learn more about your organization. Why Create a Strategic Plan? Being without a strategic plan can leave a nonprofit feeling adrift. Understanding the benefits...
What is a marketing plan? A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month. Watch this quick, 13-minute video for more details on what a marketing plan is and how to make one...
A marketing plan is a blueprint that outlines your strategies to attract and convert your ideal customers as a part of your customer acquisition strategy. It’s a comprehensive document that details your: Target audience:Who you’re trying to reach ...
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The business-planning process offers a nonprofit's decision makers a rare opportunity to step back and look at their organization as a whole. It is a time to connect the dots between mission and programs, to specify the resources that will be required to deliver those programs, and to ...
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Example 4:Charity R, a nonprofit, enters into a strategic alliance with Company S, a jewelry company. Company S creates a jewelry line based on Charity R that donates some of the profits to the charity. Charity R is able to raise greater awareness for their mission, and Company S gains ...
To learn more about creating your marketing plan, keep reading or jump to the relevant section: Marketing Plan vs. Business Plan A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics. A business plan is also a strategic document. But this plan cover...