Company culture impacts every aspect of a company’s operation, from recruiting to the bottom line — and everything in between. Employees spend a lot of time at work, so it’s only natural that they care about what the work environment is like. ...
The Coca Cola company is KING when it comes to their strategic marketing plan… I’ll have a “coke and a smile” or maybe I’ll “share a coke” with Mike. If I’m ordering a drink at dinner & say COKE – everyone knows I want a soda whether or not they actually sell Coke ...