A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t. Positioning is the process of identifying an appropriate market niche for a product (or service or brand) and getting it established in that...
Understanding the significance of market positioning and its role in branding and competitive advantage.
What is involved in market positioning? A company’s unique selling point and value proposition can take many forms, including price point, quality usage, availability, and novelty, among others. Once a company identifies its competitive advantage, it can craft marketing content to drive the messag...
That’s product positioning — how your product is perceived by the market relative to your competitors. Now that you’ve determined your product positioning, you can use it to differentiate your product. The two need to go hand-in-hand, but the crucial difference is that positioning is about...
Psychographic segmentation is marketing based on the needs or wants of your customers. It is more detailed than the prior two options, and considers niche preferences for specific audiences. A great way to get these details is with market research, such as asking your customers in surveys o...
If you aim to reach a professional audience, LinkedIn is a must for creating a company page. Social media platforms are a great way to secure first-mover advantage, a concept in marketing and business when companies are the first to market in a specific product category. The speed at which...
The high price point of Apple devices and the questionable nutritional value of McDonald’s recipes aren’t addressed by the brand positioning statement. Market positioning Market positioning, meanwhile, is a broader look at how a vertical or an entire business interacts with a market sector. ...
A product positioning statement is a simple sentence that communicates crucial information about your company’s value to a target market. In most cases, a product positioning statement describes: Your target audience Their needs and wants How your product solves this problem ...
A brand positioning statement is an internal positioning summary that companies use to articulate andpromote the value their brand brings to a target marketand their customers. It is used as a way to articulate a brand’s value proposition in a succinct way. Typically, brand positioning statement...
This is the pillar most people associate with brand marketing and it is essential although by no means the only crucial one. Brand positioning Positioning is about carving a distinct space in the market by highlighting the unique value a brand offers. It involves understanding target audiences, ...