"Lemon" products, or products with bad performance and low durability, are often bought due to a lack of information that can lead people into bad purchases and bad investments, instead of avoiding the product entirely. Timely, relevant information is crucial for functional,efficient markets. Howev...
What is overtourism? In short, overtourism occurs when there are too many visitors to a particular destination, whether that is an attraction like a museum, a city or an area. Find out more on our what is over tourism page.
This might mean moving into a larger home, upgrading your car or splurging on designer clothes. But if all the additional money you’re earning goes to luxury purchases instead of improving your financial security it almost cancels out the benefit of making more money. “What h...
Create a logothat clearly represents your brand upfront. What is brand dilution? Brand dilution happens when a brand fails to live up to customers’ expectations and, as a result, they negatively perceive the company's value, quality and authenticity. However it happens, the change is usually...
An impulse purchase is made in the spur of the moment without any forethought or planning. While it's often associated with smaller purchases like snacks, impulse buying can also be seen in big-ticket items like a last-minute getaway or a car you simply intended to test drive. A 2023 ...
Keyword cannibalization is a common issue that many online marketers face, but don’t worry –it’s not (always) as scary as it sounds! In fact, it’s something you can easily fixwith the right toolsand knowledge. So sit back, relax, and let’s dive into everything you need to know...
Ever had pop-ups flash onto your screen saying your computer is infected with a virus? If so, you’ve experienced the definition of a scareware attack, which tricks people into visiting unsafe websites or paying for fake security software. Learn how to recognize and remove scareware. Then, ...
Haven’t we all been to a theme park and found ourselves lost trying to find the exit? We won’t accept it, but a teeny sapling of frustration is about to rear its head. We look around desperately, ask a passerby and they point us to a map, which tells us where we are in the...
What it is and how to avoid it.. Plagiarism is using someone else’s words, ideas or images as your own. Plagiarism is dishonest, unethical, and illegal! Jackie A. Rapp January 21, Definition of Plagiarism? The copying of another's paper with the intention of representing it as ...
Don't click on ads.The best way to avoid malvertising is to avoid clicking on ads altogether. If you see an ad that strikes your interest, simply navigate to the website yourself. It may take a few extra seconds, but it is worth it toprotect your online security and privacy. ...