Landing pages keep customers focused on the landing page’s core goal. While a homepage involves a variety of calls to action, encouraging viewers to explore multiple pages on the site, an optimized landing page includes a single call to action. CTA placement is also important. Whether on a...
What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
A landing page is a webpage designed to persuade users to take a specific action. For example, signing up for a newsletter, purchasing a product, or registering for an event. Users often arrive at landing pages via a pay-per-click advertising campaign. But they may also find your landing ...
What is a Landing Page? Though Google and other search providers define a landing page as the first page viewed in a session, the digital marketing definition of a landing page is much more specific. In digital marketing, a landing page is the web page visitors land on immediately after cli...
Is a landing page the same thing as a homepage? No. Every web page has a specific purpose. Ahomepageis where you let your visitors know exactly what your business is and what it does. An About page is where you give more details about your company, how you got started, and why your...
A landing page is usually a stable URL that is indexed by search engines, as opposed to a temporary splash or jump pages that are used to move traffic to a site for marketing purposes. Advertisements Techopedia Explains Landing Page Like many early World Wide Web terms, the definition of ...
How landing pages work Alanding pageis primarily designed to convert visitors into subscribers, leads, or customers. But it cannot achieve this goal on its own. Instead, it’s one stage of the conversion process, with various marketing channels, assets, or platforms before and after it. ...
Similarly, a category leaf page as a landing page is one that is inserted within a category and the URL reflects this categorization. This is typically done for user's clarity and navigation. The one issue that comes with it is an increased navigation option, which may distract the user and...
For the complete answer to “What is a landing page?” check out our articleWhat is a Landing Page? Every sector can implement landing pages effectively. If you start to consider that, at its foundation, a landing page is very simply “a page built for a single conversion objective,” it...