Homepage versus landing page: what is the difference? Unlike a homepage or a primary business website, a landing page is tasked with one unique and important mission: to convince a visitor to take a single, specific action (such as purchase, sign up, download, etc.). Both pages serve dif...
A landing page is a standalone web page created specifically for a marketing campaign. It’s where visitors “land” after clicking on a link in an email, a paid social ad, or a paid search ad.Unlike web pages, which typically have many goals and encourage exploration, landing pages are...
What is a Landing Page? A landing page is a webpage visitors are directed to after clicking on a link from an ad, email, or webpage. It is typically created as part of a marketing or advertising campaign and is specifically designed to convert visitors into leads or customers. Landing p...
Though Google and other search providers define a landing page as the first page viewed in a session, the digital marketing definition of a landing page is much more specific. In digital marketing, a landing page is the web page visitors land on immediately after clicking links in email market...
Is a landing page the same thing as a homepage? No. Every web page has a specific purpose. Ahomepageis where you let your visitors know exactly what your business is and what it does. An About page is where you give more details about your company, how you got started, and why your...
A landing page is a standalone web page created specifically for a marketing campaign. It’s where visitors “land” after clicking on a link in an email, a paid social ad, or a paid search ad.Unlike web pages, which typically have many goals and encourage exploration, landing pages are...
A landing page is usually a stable URL that is indexed by search engines, as opposed to a temporary splash or jump pages that are used to move traffic to a site for marketing purposes. Advertisements Techopedia Explains Landing Page Like many early World Wide Web terms, the definition of ...
a landing page doesn’t send traffic to other pages; it is the destination. The goal of every landing page is to provide the information, urgency, and motivation needed to act now, not later. That means no outbound links in your logo, in the navigation, or anywhere else on the page. ...
A landing page is a standalone web page created specifically for a marketing campaign. It’s where visitors “land” after clicking on a link in an email, a paid social ad, or a paid search ad.Unlike web pages, which typically have many goals and encourage exploration, landing pages are...
First, what is a landing page? According to HubSpot, a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. Its primary purpose is to drive conversions and turn prospects into customers. You...