What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
What is a landing page?In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter,...
What Is a Landing Page? A landing page is a webpage designed to persuade users to take a specific action. For example, signing up for a newsletter, purchasing a product, or registering for an event. Users often arrive at landing pages via a pay-per-click advertising campaign. But they m...
Hub-style landing pages cater to visitors looking for educational material. This type of page organizes your videos, ebooks, and infographics in a digestible way. These pages help to establish your business as an industry expert or thought leader. Hub-style pages are best for engaging top-of-f...
Discover the definitive answers to what is a landing page, why they are needed for a website, and how to create pages that convert.
What is a landing page? A landing page is a single web page created for one specific purpose as part of an online marketing campaign. It’s where users “land” after they click on an ad, an email button, or a link in a social post. ...
A landing page isn’t like any other web page. Each landing page is created with a specific goal in mind, and the page contains everything needed to help a visitor accomplish that goal. For example, you might want visitors to sign up for your newsletter, download your app, or purchase ...
For the complete answer to “What is a landing page?” check out our articleWhat is a Landing Page? Every sector can implement landing pages effectively. If you start to consider that, at its foundation, a landing page is very simply “a page built for a single conversion objective,” it...
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
Your landing page headline is the very first thing visitors will see. It needs to be clear, concise, and pack a punch. Follow these guidelines for crafting a compelling headline: Focus on Benefits: Don’t just describe your product or service; highlight the value it brings to the visitor....