Japanese consumers always appreciated quality and would willingly pay for it, but a young generation is showing signs of shifting to lower-priced, trend-driven fast fashion. It’s an opportunity for Shein, H&M and Forever21, although it’s uncertain if i
“I love material experimentation, monochrome aesthetics, metallic detailing, and unconventional looks. My look is inspired by the Japanese Gyaru aesthetics mixed with a vintage Y2K vibe. My style icon? The character Nana from the manga seriesAi Yazawa. I usually buy my clot...
Japan’s style scene also includes niche fashion subcultures that cater to diverse tastes and philosophies. Visual Kei, for instance, borrows from glam rock aesthetics, projecting a theatrical flamboyance. Gyaru, on the other hand, endorses an exaggerated style inspired by tanned Californian beach bl...
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