Japanese consumers always appreciated quality and would willingly pay for it, but a young generation is showing signs of shifting to lower-priced, trend-driven fast fashion. It’s an opportunity for Shein, H&M and Forever21, although it’s uncertain if i
Stopping to ask directions from someone waiting at a bus stop, he has his first encounter with Minami Fuyuki, a fashionable gyaru who has an elevated interest in this new boy from Tokyo. After learning that Fuyuki is also in his class, the pair grow closer as he learns that girls in Hok...