which is the specific type of information the user is looking for. Search engines use language models to do this. Language models are algorithms that read user input, understand what it means and determine the type of information that a user is looking for. ...
This paper examines the ethical question, ‘What is a good search engine?’ Since search engines are gatekeepers of global online information, it is vital they do their job ethically well. While the Internet is now several decades old, the topic remains under-explored from interdisciplinary perspe...
Some search engine results pages add a rich snippet, which is excerpted information that might be drawn from a source such as Wikipedia. This common SERP feature provides the user with additional context before they click on the link. Rich snippets also often highlight how-to content, recipes,...
A recommendation engine is a system that gives customers recommendations based on their behavior patterns and similarities to people who might have shared preferences. These systems, also known as recommenders, use statistical modeling, machine learning, and behavioral and predictive analytics algorithms ...
You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.
What is Google? Imagine having all the information you need at your fingertips. This is what Google has to offer. Google is a powerful search engine that can be used to find just about anything you need. It allows you to quickly and easily find information, images, videos, articles, produ...
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of the HTTP protocol that uses the SSL/TLS protocol to encrypt data sent between a web browser and a website.
is and what it can do (and how scared we should be). They matter when this technology is being built into software we use every day, from search engines to word-processing apps to assistants on your phone. AI is not going away. But if we don’t know what we’re being sold, who...
(precision and recall!). A good analogy would be pulling a bunch of levers, the issue at top of mind improves, but it’s not immediately clear how this impacts everything else. Search is not a simple problem and people can’t balance this problem across thousands or even millions of ...
A Knowledge Graph is a flexible, reusable data layer used for answering complex queries across data silos. They create supreme connectedness with contextualized data, represented and organized in the form of graphs. Built to capture the ever-changing nature of knowledge, they easily accept new data...