Good branding should be a priority of every business. Why? Let’s break it down. Brand recognition Brand recognition is how recognizable your business is to potential customers. Successful brands can be identified with minimal clues. For example, you may think of Starbucks if you see green and...
Brand values example: Saie Clean makeup brand Saie established a framework for its brand values called the Feel Good Five. These five values represent the criteria that the business uses to evaluate its products. Communicating them to both existing and new customers ensures they understand the care...
By choosing a niche market, you can pinpoint what customers truly need, simplify decision-making, and build a trusted brand that solves unique challenges. If you’re struggling to find aproduct ideafor your business, identifying a niche is a great starting point. This post explains what a ni...
to be an effective marketing strategy for 94% of marketers who use this strategy. However, it’s important to make sure you’re teaming up with the right influencer. On Instagram, there’s about500,000 active influencers, but not everyone is going to be a good fit for your brand. ...
It’s the part that matters mostif you only want to do business with someone once. Thinking that name recognition is your Brand is like thinking that you are your makeup, or the car you drive. Those things might impress but they don’t define. Unless, of course, you live in L.A. ...
Sephora has been a leader in omnichannel marketing for years, focusing on creating a seamless, customer-centric shopping experience. The brand uses augmented reality (AR) technology through its Virtual Artist tool, allowing customers to virtually try on makeup products, colors, and shades for vario...
6. To make good (a deficit or lack): made up the difference in the bill. 7. To compensate for: make up for lost time. 8. To resolve a quarrel: kissed and made up. 9. To make ingratiating or fawning overtures. Used with to: made up to his friend's boss. 10. To take (an...
A no-brand brand can actually be a profitable and sustainable business. Not all consumers want to spend money on overpriced products, just because they have strong branding. Many people, especially those who are on tight budgets, are simply looking for a cheap, yet good quality product. ...
Every brand makes promises to its customers, but you need to take additional effort to prove you’re delivering and following through with your claims, especially now thatcall out cultureis stronger than ever. People know they are being sold to and they aren’t shy about speaking up when the...
What’s a target audience? Your target audience is the specific group that you want to reach with yourmarketing. These people typically share one (or more) similar characteristics that make them best suited for your product or service. By narrowing your focus and only targeting a specific audie...