App Tracking Transparency, or ATT for short, is Apple’s opt-in privacy framework that requires all iOS apps to ask users for permission to share their data. This is done in the form of a popup where users can either consent or deny tracking. What is App Tracking Transparency (ATT)? Th...
Sanity testing does not verify other areas of the app, like delivery tracking or restaurant reviews. That is done by Smoke testing and Regression testing, which happen before and after Sanity testing. If Sanity testing fails, the app is sent back to the developer for troubleshooting. However, ...
A marketing strategy is the long-term blueprint for your entire marketing department. It details your business’s overall goals, as well as the channels you’ll use to reach your target audience and achieve those ambitions. Amarketing plan, on the other hand, is a condensed version of your ...
Food tracking is becoming a trend, nevertheless, it’s still far away from being an automatized process. There are main reasons why people may need to use a food tracking app, the most common ones being: achieving weight loss goals, changing into a healthier lifestyle ...
daily calorie consumption. these features often require manual input of the foods and quantities consumed. while it may not be as precise as dedicated nutrition tracking apps, it can provide a basic understanding of your overall energy balance. can i track my menstrual cycle with a fitness ...
Jessica WalrackApril 25, 2025 How Much to Save in an Emergency Fund Three to six months of expenses is a good rule of thumb but your goal will vary based on your financial situation. Emily ShermanApril 24, 2025 Create an Account
The buy now, pay later market size is forecast to hit around $576 billion this year, a380% increasein value from 2021 figures of $120 billion. However, the grocery/food vertical is one of the few remaining that hasn’t seen BNPL adopted en masse—but that’s likely to change very soo...
LTV is a crucial metric to determine your app’s profitability. Discover how to measure, analyze, and improve LTV with industry benchmarks and actionable strategies.
and partner APIs. An example of a chained API using public and private APIs is the integration between a weather app and a fitness tracker app. The weather app’s public API provides data such as temperature and humidity to the fitness tracker app. Its private API brings data on the owner...
By implementing a software development kit (SDK), which is a piece of code that collects measurement and attribution data, the app enables the MMP to associate ad engagements with app installs and in-app events (such as game levels, registrations completed in a FinTech app, placed purchases ...