And that’s true if you really put the time and effort into it, use your customer data, and A/B test like crazy. None of that is possible without the right email marketing tool. You need a good Email Service Provider (ESP) to set up the right automations, create stunning email ...
The truth is, if you’re operating a business, the law requires you to archive emails. Different countries have different rules and regulations regarding mail archiving, so it’s important to know where you stand. We’ll take you through the dos and don’ts of email archiving, focusing on...
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If you're in the enterprise market, working with an email service provider lets you engage with your customers via email, which is the number one channel consumers use to maintain contact with the brands they follow and like, particularly because customers can access email through their mobile d...
What is a good email deliverability rate? The email platform you use — in addition to other factors — determines the email deliverability rate for your business. Astudy by Validity in 2023found that worldwide, only 84.8% of emails, on average, end up in an intended inbox. That translates...
An email API is a specific type of API that you can use to connect your web app or platform to an Email Service Provider (ESP) to use its capabilities within your own app's workspace. This means that instead of navigating to the ESP separately to send your marketing email blast, you ...
But why is AMP email a good thing? Here are five advantages to using AMP email for ecommerce: Users see up-to-date information Users can surf the internet within your email You can run efficient email marketing campaigns Users can continue their purchase process You and your user both benefi...
Email hosting is a service in which a hosting provider rents out email servers to its users. While there are free versions available with many hosting companies, many businesses take advantage of the flexibility and power of professional email services. Professional email hosting takes place when bo...
The main objectives of good email deliverability is to reach the inbox by minimizing spam flags, reducing bounce rates, and effectively managing complaints. All that might be true, but it’s still not without its challenges. Popular mailbox providers (MBPs) Yahoo and Gmail recently announced new...
Gmail is officially 20 years old. What email provider do you use for your personal email? Peer Insights Gmail42% AOL21% Please join or sign in to view more content. By joining the Peer Community, you'll get: Peer Discussions and Polls One-Minute Insights Connect with like-minded...