Learn what a lead magnet is and see how you can use them to drive more sales with 10 examples from global brands in this quick guide.
From the chatter that followedRihanna’s Fenty gloss reapplicationmid-Super Bowl, to lifestyle influencers’ obsession withOcto Buddy, earned media value is proof that your best exposure is a ripple effect. FYI: Later Influence is trusted by the top enterprise brands to manage their influencer m...
AI influencers have a growing presence on social media sites. Despite the fact they’re not actual humans, they have the capacity to build large followings.
All That Glitters Is Gold How to Watch the 2024 Olympics Live and Online 13 U.S. Athletes to Watch at the 2024 Olympics Shop Simone Biles’ Olympics Fenty Setting Powder Fifteen years into her career, Heller has become the go-to jeweler for Olympians and Paralympians. It all started when ...
Brand equity is a marketing term that describes a brand’s value. Learn how consumer experiences shape brand equity and how to measure and improve yours.
Fendi Monster is a line of accessories that feature playful monster faces and accents like genuine fur and metal studs. The collection includes sneakers...
In this blog, I will discuss what content marketing strategy is, its significance, and how to effectively create a content marketing strategy. We’ll also explore how OptinMonster can elevate your content marketing efforts. Without any ado, let’s begin. ...
Fenty Beauty’s voice is bold, direct and authentic—just like the makeup brand’s founder Rihanna. Not only does their voice align with Rihanna’s brand, but it also resonates with their target audience: Millennials and Gen-Zers who value unapologetic self expression. The brand evokes a co...
Fenty Beautyis known for its wide range of makeup products for people of all skin tones and types. Along with showcasing diverse models on social media, the beauty brand encourages user-generated content. By curatinguser-generated content on social media, they’re able to show the diversity ...
When it comes to inclusivity, a brand that marketers can take a page from is Fenty Beauty. This beauty brand has become known for being inclusive — both in who the target audience of their products are, as well as the influencers used for campaigns and therepurposingofuser-generated content...