A pixel is a short piece of code that may be placed in a website’s header to track certain user behaviors such as adding products to a shopping cart, making a transaction, or filling out a form. This data is then sent back to Facebook, allowing the company to monitor how their ...
Put simply, a Facebook Pixel (now officially known as a Meta Pixel) is a bit of code that can be inserted into your business’ website. Once installed, this code shows you how people react to your Facebook Ads and keeps track of the interactions your customers/prospective customers have ...
A Facebook Pixel is a hidden code that you can place on your website. The code will collect data that helps you track conversions from Facebook ads, optimizes those ads for your target audience, builds that audience for future ads, and remarkets to others who have already visited and tak...
A lot of people ask, “What is the Facebook Pixel?” You may have heard terms like “pixel your site” or “train the pixel” and it can be confusing for marketers. In this post, I will cover the basics of what the Facebook Pixel is, some common myths about the Pixel, and how ...
Troubleshooting the pixel can be hard because sometimes you don’t know where the code is but the Pixel Helper can at least give you more insight as to what’s happening on the Page. Also take a look atFacebook’s Pixel Error and Warning Messages in their Help section. ...
Everybody knows about Facebook, but do they know how to make the most of Facebook advertising? We’re so used to scrolling through Facebook and seeing ads that we almost don’t notice them, and for marketers, this is a powerful tool. How can you putFacebook ads to good usefor your...
A tracking pixel is a 1x1 pixel graphic, hidden in a website or email, stored on the server, and is used to track users' actions and collect data.
If you look down the second line of code above, you’ll see the domain namewww.googletagmanager.com. This means that the source of the code is NOT from your domain; third-party. So that’s a third party code snippet, but it doesn’t really explain what the heck Facebook is talking...
The Lookalike Audience is a target audience you create from a ‘source’, this can be your Custom Audience, pixel data (users who have visited your website or post-click landing page), mobile app data or fans of your page. Facebook then finds people who are similar to the source, or...
The term "personal information" is defined slightly differently across privacy laws, but it always refers to information that can be used to identify an individual such as a name, home address, phone number, and even an IP address. Your business proba