Ademand-side platform (DSP)is a system for advertisers to purchase and manage ad inventories from multiple ad sources through a single interface. This is normally done using intelligent software which bids on the inventories using an auction process. This makes the buying and selling of ads cheap...
An SSP (Supply-Side Platform) is a programmatic technology platform that allows publishers to manage, sell, and optimize their digital ad inventory. It automates the process of selling ad space by connecting publishers with Demand-Side Platforms (DSPs), ad exchanges, and ad networks. The goal ...
Comment: What is a DSP engineer?Shiv BalakrishnanForward Concepts
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Why would a telco benefit from becoming a DSP or CSP? A telco would benefit from becoming a DSP or CSP by gaining access to more solutions to sell to their customers. As a result, telcos can increase ARPU. Opening these new streams of revenue is especially important for telcos because of...
Multiple components work together to make a demand-side platform. Let’s have a look. 1. Bidder The bidder is the most important component of DSP, as it is responsible for bidding on impressions in real-time. The bidder stores campaign data in cached form to reduce latency in the bidding...
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DSPs and SSPs function on two different endpoints in the same process. A DSP is the backbone of buying ad space impression-by-impression on behalf of advertisers, whereas an SSP is a selling platform largely utilized by publishers to manage ad inventory and sell ad impressions. ...
A Demand-Side Platform (DSP) is an integral part of the digital advertising landscape. Learn everything you need to know about DSPs.
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.