An SSP (Supply-Side Platform) is a programmatic technology platform that allows publishers to manage, sell, and optimize their digital ad inventory. It automates the process of selling ad space by connecting publishers with Demand-Side Platforms (DSPs), ad exchanges, and ad networks. The goal ...
Comment: What is a DSP engineer?Shiv BalakrishnanForward Concepts
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As the user data matches the advertiser’s criteria, the DSP would place the bid based on thefloor priceset by the publisher. Let’s say the floor price is $1CPM, and multiple DSPs bid on the ad; the DSP with the highest bid wins. The DSPs submit their bids independently without kn...
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Why would a telco benefit from becoming a DSP or CSP? A telco would benefit from becoming a DSP or CSP by gaining access to more solutions to sell to their customers. As a result, telcos can increase ARPU. Opening these new streams of revenue is especially important for telcos because of...
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
A Demand-Side Platform (DSP) is an integral part of the digital advertising landscape. Learn everything you need to know about DSPs.
A DSP is a system that allows buyers of digitaladvertisinginventory to manage multiplead exchangeand data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the...
dataxu: Recently acquired by Roku, dataxu is a DSP that provides a programmatic media buying solution and real-time bidding.Verizon Media DSP: An independent, unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV....