Product appearance is then one of the factors that consumers use to form inferences about the experience and credence attributes of consumer durables. For companies, it is important to successfully manage these inference processes of consumers to create a competitive advantage. However, a comprehensive...
Through the consumption of content across multiple channels, an aspiring entrepreneur is able to identify various problems in need of solutions. One business adage dictates that a company's product or service needs to solve a specific pain point, either for another business or for a consumer grou...
Many of the most popular DTC brands today have worked hard to develop high-quality products and attract loyal consumers. The next step is obvious: How can traditional retailers and legacy players reverse-engineer the success of DTC brands, and harness th
This is typically through quality assurance labels or brands (Sandøe and Christensen 2018) given that welfare standards cannot be identified from the product itself due to their credence nature (Grunert et al. 2004), i.e., they are a quality that cannot be observed by the consumer even ...
Giving credence to the fact that all industries can benefit from TV advertising, this creative from Penn Dixie Fossil Park and Nature Reserve, produced by TEGNA’s WGRZ, shows there’s nothing wrong with using humor to increase brand awareness and recall....
instead of avoiding the product entirely. Timely, relevant information is crucial for functional,efficient markets. However, in certain industries and for somecredence goods, consumers may not be able to thoroughly evaluate the goods or services they are thinking about purchasing. This leads to the ...
The remainder of this study is structured in six sections. The next section summarizes the main literature on the topic and presents the theoretical context, while Sect. 3 provides a description of the “Superbonus” fiscal incentive. In Sect. 4, we present the experimental design for the DCE...
From a signalling theory perspective (Spence, 1973, Stigler, 1961), sustainability labels act as “informational cues” of the quality of unobservable, desirable product attributes and assist consumer choices by transforming credence features into attributes that consumers can search for before purchasing...
As a result, little credence was given to the role the receiver played in communication.Interactive These models describe communication as a process where two or more individuals take turns as both the sender and receiver. Interactive models also consider how feedback is given on transmitted ...
Experience attributes such as the flavor or tenderness of a steak can only be determined by consumers during or following consumption, but not at the time of purchase. Credence attributes cannot be discerned by consumers even after consuming the product. Process and production attributes such as ...