What is a Content Marketing Manager? Think of a content marketing manager as the master storyteller of a brand. Their job is to communicate a brand’s vision, ethos, and products in a compelling and engaging way. But it’s not all about spinning a good yarn. These folks must ensure ...
What Does a Content Marketing Manager Do? A content marketing manager is the quarterback of your content marketing investments. They devise the strategy, support its execution, facilitate the publication and distribution of assets, measure performance metrics and report on analytics.They are uniquely ...
What Does a Content Marketing Manager Do? A content marketing manager is the quarterback of your content marketing investments. They devise the strategy, support its execution, facilitate the publication and distribution of assets, measure performance metrics and report on analytics.They are uniquely ...
Content marketing is the process of creating and distributing digital assets, such as blog posts, videos, ebooks, technical and solution briefs, and a variety of other digital content to provide information to your audience. Content marketing is essential to search engine optimization (SEO) success...
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what ...
Marketing content management (MCM) is a software solution that helps enterprises manage marketing content across multiple channels. This kind of software is intended to help enterprises deal with the new challenges of handling more diverse marketing channels in an increasingly digital business world. Adv...
Did you know that content marketing is a marketing strategy that reduces expenses and increases loyal customers while generating huge revenue at the same time? While content marketing is nothing new, more and more businesses finally pay attention to it. In 2020, 70% of marketers are actively inv...
Content marketing is a powerful tool that, when used strategically, can drastically shape your customer journey, positively impact multiple departments, and help turn customers into advocates. Kathryn Casna April 10, 2019 10 min read Share article Share article ...
In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the...
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.