What is a competitive analysis? Why competitor analysis matters for ecommerce When to do a competitive analysis How to do a competitive analysis Collect data with these competitive analysis tools A competitive analysis template 6 pitfalls of competitive analysis in marketing Competitive analysis FAQ...
What Is Competitive Analysis? Competitive analysis is the process of researching and documenting competitors’ business strategies (such as their product, marketing, and sales strategies) so you can gather insights to inform and improve your own business strategy. Creating a competitive analysis report ...
Competitive Analysis Definition It is the process of identifying the competitors and evaluating their strengths and weaknesses against our own products or services. This forms an indispensable part of any company’s marketing strategy. Doing a competitor analysis helps a company, recognise it’s ...
A competitive analysis – also known as a competitor analysis – is a way of evaluating how well your business and its products or services are performing compared to other companies selling similar products or services in your market. “A competitor analysis focuses on identifying market participant...
A competitive analysis helps businesses discover strengths and weaknesses of companies in their industry. Create a competitive analysis with this free template.
A competitive analysis is a strategy that encompasses researching a brand’s main rivals to receive insights into competitors’ sales and marketing strategies and product features. It helps a company develop effective tactics, strengthen the existing strategy, outperform competitors, and gain a biggermar...
Building a Competitive Matrix A competitive matrix is a simple, yet powerful, tool to visualize and compare competitors across key factors. It allows you to quickly see where your business stands in relation to others. A typical competitive matrix compares competitors based on key criteria such as...
In this article, I’ll take you through each step of a thorough competitive analysis (also known as “competitor analysis” or “competitor research”), sharing tips from marketing experts along the way. Whether you choose to go through each step or just sample from a few sections is up to...
What is a competitor analysis? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You can use this information as a point of comparison to identify your company’s strength...
This data is extracted, transformed, and combined into a repository such as a data warehouse or data lake, typically in the cloud. This gives you a comprehensive view across the full customer lifecycle. Your marketing analytics tool makes it easy for you to use this data to perform different...