Previous related work experience.The customer service manager position is not entry-level, so it requires previous experience interacting with customers and leading a team of employees. This does not mean the individual must have worked in a customer service organization in the past. People with ret...
The goal of adopting a marketing playbook structure is to increase 'ownership' of marketing activities from within teams themselves by tapping into ongoing working knowledge. Potential benefits of marketing playbooks, when used correctly, include consistency, efficiency, and scalability of best-pract...
What does a security operations center do? SOCs mainly focus on threat detection, assessment and management. They collect and analyze data, looking for suspicious activity. The goal is to make the entire organization more secure. SOC teams monitor raw security data collected from firewalls, threat...
and sometimes also referred to as CCaaS, or "Contact Center as a Service") is essentially a type of software that stores data in the cloud and allows for customer communications over the Internet rather than relying on-premises hardware. (Using cloud platforms comes with quite a few benefits—...
Communications (abandoned cart emails, newsletters) Reviews (customer feedback, complaints) What’s included in a competitive analysis is up to you. Use your research to answer specific questions that will help your business take action for future growth. Need an example? Here’s what a simple ...
PaaS is a primary tier of modern cloud infrastructures. The base stack is infrastructure as a service (IaaS), which provides compute, network, and storage resources. PaaS is at the middle of the stack between IaaS and software as a service (SaaS). PaaS is dependent on IaaS but also enable...
BAS is the process of a SOC maintaining vigilance over the security posture of the various pathways by which an attacker could breach an enterprise network.
This visual is aimed at helping businesses audit their use of digital marketing as part of a 'situation gap analysis' where they can review whether they are using, or are investing sufficiently, in the most appropriate'always-on' digital communicationsto achieve their goals across theRACE planning...
The purpose of a calendar spread is to profit from the passage of time. By reading this article, investors will gain a basic understanding of the different types of calendar spreads so that they are able to use those spreads in their own investing playbook. A calendar spread is typically com...
Ensuring long-term customer success requires customer success teams to have customer success playbooks that define actions that should take place at given points in thecustomer journey. For example, each customer success team should have a customer renewal playbook that is put into action when a cu...