Design and business are intertwined in the UX strategy process. However, what is it? How do you accomplish this? All of this and more is covered in this guide!
A unifying principle is an idea that unites.Our world is increasingly divided because science is no longer the unifying principle on which the majority of the world’s population can agree. A stubborn adherence tomaterialism/physicalismis the root cause of everything from terrorism to disease.For ...
A marketing funnel can help your business convert more leads. Read this to learn what a marketing funnel is and how to build one. In order to optimize sales and boost profits—especially online—companies must be in tune with the customer journey. As a business owner or marketer, you must...
Digital marketing makes tracking results easier than ever—a far cry from advertiser John Wanamaker’s quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While digital marketing doesn’t guarantee perfect measurement, it gives you access to va...
It is the social interaction in leisure that generates essential social emotions, social ties, and group solidarity, thus representing the actual glue that holds society together.doi:10.1080/02614367.2023.2183979Aleksej KijuhasLeisure Studies
It's a common human trait to want to belong to a group or community. Finding a brand they feel comfortable with can help them achieve this. Exclusivity is another way of enhancing the feeling of belonging. Word choice will be important and may include “exclusive offers or “be an insider...
Acustomer data platform (CDP)is a software application that supports marketing and customer experience (CX) use cases by unifying a company’s customer data from marketing and other channels.The CDP Institutedefines a customer data platform as packaged software that creates a persistent, unified cust...
“climbing the ladder” of corporate structures. Open office layouts, flex hours, working from home and diplomatic corporate structures are the new normal in the white collar workplace. But there is one part of office culture that hasn’t changed: the need to build cohesive teams made up of...
Groupthink is a dynamic that can lead to bad decisions and even disasters; it is a phenomenon in which a group of individuals may consider themselves infallible.1 What Causes Groupthink Janis also identified certain factors that may contribute to or exacerbate problems related to groupthink. One of...
CMOs typically work their way up to the C-suite from sales or marketing roles. Their main responsibility is to plan, manage, and direct all the company’s marketing activities and ensure that they fit into a cohesive strategy and brand image. ...