Bond ratingBond ratingsindicate the financial health of the issuer and how likely they are to repay their debts. Ratings agencies such as Standard & Poor's, Moody's, and Fitch assign a rating that indicates their opinion of whether the bond is "investment grade" or not. Higher-rated bonds...
What is a predictive dialer? A predictive dialer is an automated telephone dialing system that uses algorithms to call multiple phone numbers simultaneously, connecting answered calls to available agents. Predictive dialers are designed to time calls so that they’re ready as soon as an agent wra...
Because marketing is ever changing, a CMO must have a strong grasp of current marketing tools and strategies. They're always on the lookout for the next big trend or tool that can give their company an advantage. Additionally, understanding thecustomer journeyis crucial. A successful CMO can p...
CMO Perspective: What CMOs Can Learn From Innovation Investment PatternsEwan McIntyre
A CMO Dashboard, for example, provides an overview of a company’s complete marketing services so top management can use the data to make informed business decisions or share information with fellow leaders, with metrics like Sales qualified leads, conversion rates, revenue by source, ROI, costs...
customers. Toreach customersacross thecustomer journey, the company adopted afull-funnel marketing strategyusingSponsored Brands,Sponsored Products, and display and video viaAmazon DSP. “Amazon Ads is a key piece of our full-funnel media strategy”, said Pablo Sanchez Liste, CMO of L’Oréal ...
Market expansion is a growth strategy that aims to make a product or service available in new markets when existing ones get saturated.
Return on Investment (ROI) Part of a CFO’s strategic focus is on ensuring a strongreturn on investment (ROI)for their organizations. ROI is a measure of the likelihood of receiving a return on dollars invested and the precise amount of that return. As a ratio, it looks at the gain or...
Home Depot went on to report that Halloween 2020 was the strongest event they’ve ever had, demonstrating the power of earned media and making a highly meme-able product. 2. Ahrefs and the power of podcasts CMO of Ahrefs, Tim Soulo (a B2B SEO tools company), appeared in 20 podcasts in...
What Is a Collateralized Mortgage Obligation? A collateralized mortgage obligation (CMO) refers to a type of mortgage-backed security that contains a pool of mortgages bundled together and sold as an investment. Organized by maturity and level of risk, CMOs receive cash flows as borrowers repay th...