In advertising, a creative brief is the outlined instructions for work to be done by the agency's creative team. It will usually include any research needed as well as a basic schedule and deadlines for each part of the creative process. The purpose of the brief is to give the copywriter...
I am a sales representative at a newspaper, and I often have clients that agree to run multiple ads in a certain time frame for a discounted cost. To ensure that they don't back out on this deal, all the information they agreed to is included in the advertising brief. ...
AI has acolytes, with a faith-like belief in the technology’s current power and inevitable future improvement.Artificial general intelligenceis in sight, they say;superintelligenceis coming behind it. And it has heretics, who pooh-pooh such claims as mystical mumbo-jumbo. The buzzy popular narra...
1. Display advertising Display advertising, which is also called “banner” advertising, is a type of advertising that’s composed of small digital billboards or banners that are placed in and around blog posts, keyword search pages, websites, etc. Display ads can be both unmoving images or...
What defines a flash sale in marketing? A flash sale is when a product or service is discounted from its original rate for a short term. The goal of a flash sale is to increase impulse buys and drive sales. Is it a good idea to have a flash sale?
We’ll start with a brief questionnaire to better understand the unique needs of your business. Once we uncover your personalized matches, our team will consult you on the process moving forward. What are business loans used for? Understanding the purpose of your business loan is an important ...
Word-of-mouth advertising.Inbound marketing content is promoted by companies on social media, so it often spreads through word-of-mouth and has a long-term effect on prospects by reaching them on multiple social channels. Older pieces of content can attract more leads over time as the social...
The first known botnets initially used to be exclusively controlled using client-server models in which a domain, website, or Internet Relay Chat channel controlled by the bot herder is contacted by the bot software on infected devices to both receive orders and transmit data back to the ...
A thesis statement is a sentence in a paper or essay (in the opening paragraph) that introduces the main topic to the reader. As one of the first things your reader sees, your thesis statement is one of the most important sentences in your entire paper—but also one of the hardest to ...
Copywriting is the art of writing words in a way that compels your customers to buy. Here’s how a copywriter can benefit your small business.