Good branding should be a priority of every business. Why? Let’s break it down. Brand recognition Brand recognition is how recognizable your business is to potential customers. Successful brands can be identified with minimal clues. For example, you may think of Starbucks if you see green and...
Facilitates Business Strategy Changes:If a business needs to change its business strategy due to a new competitor or a shift in consumer behavior, it will first want to change its vision statement. This can help reflect the shift in the long-term vision and set the stage for new branding, ...
The term“brand”or“branding”, in large part, has become misunderstood… to the point where many businesses don’t really even know what it means. In fact, this is why many young businesses fail. They don’t know the ins and outs of their own brand - and because of this, they don...
In a sentence or two, your brand positioning statement should clearly articulate what makes your product unique from your competitors and why your target prospects should pick you. A brand positioning statement outlines exactly what your company does, who your product is for and how it’ll help ...
Drafting a brand manifesto, vision statement, and mission statement are all core components of a company’s branding process. Brand manifestos are the heart of an organization. Mission statements are the brain. The difference is subtle but important: Brand manifesto. This is a statement that des...
For example, the front grille of a car is, in most cases, a branding element – if the car manufacturer wants to be recognized by its shape. A piston inside the engine, however, looks mostly the same in all cars, as the laws of physics bind it to having a certain shape to deliver...
There’s a ton of confusion as to what branding is? I like to simplify. A brand is the personality of a company. It's the first thing consumers think of, or feel, when they see a company's logo or product or hear their name. In fact, you can use the word “personality” as a...
Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Free Kit: How to Build a Brand [Download Now] Being able to control the purchasing experience at this level is the power of branding at work. ...
A marketing plan is not a business plan. Both are independent documents that need to coexist. A business plan focuses on the goals of the company as a whole. It includes the company’s mission statement, vision, financial goals, and sales and marketing strategy. The marketing plan focuses on...
A Unique Selling Proposition (USP) is a statement that concisely states what you sell, to whom you sell it, and why it’s better/different than what else is out there. It can be applied to either an individual product or an overall company. When someone reads your unique selling propositi...