Your brand’s voice is its personality. And just like your personality makes you unique and attracts like-minded friends, your brand’s personality can help it stand out and build a strong customer base. Here’s how. When you think about how your favorite brand communicates, what comes to...
The term“brand”or“branding”, in large part, has become misunderstood… to the point where many businesses don’t really even know what it means. In fact, this is why many young businesses fail. They don’t know the ins and outs of their own brand - and because of this, they don...
When our customers feel understood and valued by our brand, they’re more likely to become brand enthusiasts, and stay with us for the long haul. What is a unified customer profile? A unified customer profile is when the data we obtain from different sources and channels and centralised ...
Your brand’s voice is its personality. And just like your personality makes you unique and attracts like-minded friends, your brand’s personality can help it stand out and build a strong customer base. Here’s how. When you think about how your favorite brand communicates, what comes to...
Profile (countable) The shape, view, or shadow of a person's head from the side; a side view. The brooch showed the profile of a Victorian woman. Driver's licenses have a photograph of the person on them, which is in full face if the person is above legal drinking age, or in prof...
Chapter 1. What Is a Brand? Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. —David Ogilvy I’ve been there.You just came up with the ultimate product idea—and there’s a 99.9% chance that it will change the world as we know it...
Former CEO of Disney, Michael Eisner, famously said: “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Every interaction, whether it’s an email, presentation, or report, either strengthens or weakens the st...
“A brand is a reason to choose.” Fred Burt,Siegel+Gale Here is my favorite definition: “A brand is the sum total of the entire customer experience. A collection of perceptions in the mind of the consumer.” — Mark Burgess, Blue Focus Marketing ...
Emile Zola's Au Bonheur des Dames 1 published in 1883, tells the story of the rise and fall of a great department store. The concept of 'brand' is not yet present in the novel, but we do find practices that are still in use today in the mass-retailing sector: economies of scale, ...
This branding guide will help you create and manage a strong brand that’ll entice customers to admire, remember, and prefer your business over the competition. So, keep reading or jump ahead to find what you need. Chapters prev next What is a brand? What is branding? The Importance of...