Master Brand– it’s the top-level corporate brand, also called the parent brand, which encapsulates all the offerings of the company. Usually, the parent company’s brand name forms the master brand. Sub-brand– a sub-brand is a product or service brand which is affiliated with the parent...
The term“brand”or“branding”, in large part, has become misunderstood… to the point where many businesses don’t really even know what it means. In fact, this is why many young businesses fail. They don’t know the ins and outs of their own brand - and because of this, they don...
If your interest is piqued, below are some of the best products when it comes to stream decks, macropads, and apps. 1. Elgato Lineup The most popular brand of physical stream decks is Elgato. This German company has four different stream decks and one stream deck app. Stream Deck Mini ...
A deck of cards.A class of students.A hive of bees.3. Common nounA noun that refers to a general category of people, places, or things is called a common noun. Common nouns do not represent a particular category or specific instance. Some common noun examples are: ...
Ankit Vora Ankit is a B2B SaaS writer (WordPress, HubSpot, Buffer, Zapier & more) with over seven years of SEO and content marketing experience. He’s a gamer during the day and a writer at night (because opposite time zones are a thing.) ...
A brand name that is used as the generic term, even? Hoover. Biro. Google. If you were the most trusted voice — the “thought leader” in other words — for your audience, you get to set the terms of the conversation. You become the authority in the market. The advisor. The one ...
Pitch decks help you communicate ideas in a way that can get investors excited about your business. But you need to know a few tricks. In this blog, I’ll dive deep into everything pitch decks — from what is a pitch deck to how to make one. I’ll also share real-life examples of...
Potential partners and customers are busy folks, and it can be a challenge to share your brand story and business model in a short amount of time. This is where a marketing deck enters the picture. Whether your business is new to the scene or around for decades, a solid marketing deck ...
Back when the Internet was just out of diapers (that is, about 20 years ago), it was popular to say “a brand is a promise.”There wasn’t a brand consultant in the world who didn’t have that on a slide in their pitch deck. The business mind, obsessed as it is with operational...
Presentation deck meaning A presentation deck is simply a slide presentation that is typically used in business meetings to cover a specific topic of collective interest. The deck of slides that we know today as a digital file derives its name from the analog era where slides were physically pri...