Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It provides a systematic approach to making the competition irrelevant.
What are red and blue oceans? Why do we call them that? What outcomes does red ocean strategy produce and how is it different from blue ocean strategy? Find out this and more.
Niche marketing is a strategy whose premise is to target a subset of a market that can be of various sizes. Where a marketing strategy focused on the whole potential market used to be effective when mass advertising was possible, a niche marketing strategy can help position your brand more ...
Blue Ocean Strategy A blue ocean is astrategywhere the boundaries of existing markets are redefined, and new uncontested markets are created. At its core, there isvalueinnovation, for which uncontested markets are created, where competition is made irrelevant. And the cost-valuetrade-off is broken...
One of the techniques used in Blue Ocean strategy is the strategy canvas. It is a simple but very powerful visualisation methodology.
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In business school, you may have learned about the “blue ocean strategy,” where the goal is to bethe onlycompetitor in a thriving marketplace. Unfortunately, in the real world, no business exists in a vacuum. Even if you created a monopoly with a new invention, copycats are sure to fo...
Why Is a Blue Ocean Strategy Difficult to Implement? Blue ocean strategies are difficult to implement for a simple reason: if it were easy, someone probably would have already done it. Since blue ocean strategies require identifying untapped markets, and sometimes reinventing the market itself, a ...