Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and...
That is not to say that the other channels don’t help or assist the sale, it’s like the functions of the various team members in a soccer match. There could have been 5-6 players that touched the ball before it reached the goal post. The same thing happens in marketing. ...
Another big advantage of Digital Marketing is that this strategy allows you to customize your message to the public.Advertising today is different from the old days. Back then, when you wanted to talk to you public, you needed a generic message, that could be used in mass media such as ...
This usually happens in big companies where different marketing teams use different tools to do similar marketing jobs for them. The chaos that is created can be solved by investing in a good Digital Marketing Strategy that can help your team. A good Marketing Strategy can help you plan, ...
It makes all the difference in the long run. 2. Identify your target audience The best digital marketing campaigns are intentional. You can just tell when a business understands its audience and knows how to speak their language. This isn’t something that just happens naturally. Knowing and ...
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on mySubstack....
The analytics exist external to marketing, in customer analytics and marketing analytics. And if there’s one thing a marketer should be aware of today, it’s that the scorecard on how they’re doing is going to be known by everybody else in the organization the moment ...
A positive ROI means that you’re making more than you invest — the customers you attract as a result of a campaign more than offset the cost of that campaign. A negative ROI is the opposite, and it happens when you spend more money on your marketing than you earn from it. ...
Affiliate marketinghappens when businesses reward external parties, known as affiliates, for driving sales or traffic to their websites. It’s a commission-based system to help you reach new customers. An affiliate marketing strategy is powerful because it creates a win-win partnership. ...
It baffles me how many business owners rely on social media to connect with their customers and prospects. What happens if Facebook or Instagram shut down tomorrow. How would you reach them? According to Vendasta,41% of small local businessesdepend on social media to drive revenue. ...