Then, in late November a wonderful thing happened–Apple invented the iPod. In a split second this little white box with its massive 4gb (HA!) hard drive turned those 15 minute walks into the most highly anticipated stretches of my daily routine. I’d spend the better part of the ...
Cluster Three was tagged as “Uninvolved” (42.25% of participants). This group had higher percentage of participants with three to five years of experience with the product than the other two clusters. They also had the lowest levels of product involvement and as happened in segment one, they...