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Think about it this way: If the customer service spectrum ranges from Comcast to Zappos, where would your company fall on it? Let’s See an Example: Now that we’ve gone over all the different pieces of what can retain (or even bring back) loyal customers after a mess-up, let’s ...
This is why when you are searching for red Nikes on Zappos you end up getting retargeted with ads for black lingerie—which can cause other unforeseen issues for consumers at home. But, really, bad targeting from fragmented cookies is a big waste of money and annoys people with irrelevant ...
And they’re kind of used interchangeably, but the thing that I use to differentiate the two, parent company would kind of be a company that is operating the businesses. So Amazon would be a parent company to Zappos and I think diapers.com and many, many, many other businesses. They’...
So what has changed in the past couple years? A lot, actually. 1) the consumer web has matured. we are almost 20 years into the consumer web and we have large platforms that are starting to suck up a lot of the oxygen. google, facebook/instagram, amazon, microsoft, apple, twitter, ...
For instance, did you know that Zappos automatically upgrades all purchases to priority shipping… without so much as even a mention on the sales or checkout page?Why offer this sort of benefit without mentioning it?Simple: A company like Zappos (known for their legendary customer service) ...
One of your best customers is heading out the door.All hope isn't lost - there are several specific things you can do that could regain their trust, or at least leave them with pleasant memories of working together and increase the chances they'll send t
Think about it this way: If the customer service spectrum ranges from Comcast to Zappos, where would your company fall on it? Let’s See an Example: Now that we’ve gone over all the different pieces of what can retain (or even bring back) loyal customers after a mess-up, let’s ...