Being able to control the purchasing experience at this level is the power of branding at work. This branding guide will help you create and manage a strong brand that’ll entice customers to admire, remember, and prefer your business over the competition. ...
In this guide, we’ll explore what goes into a branding package, how much you can expect to invest, and how to choose the right option for your business.What is a branding package?A branding package is a comprehensive set of visual and messaging elements that work together to establish a...
The way your brand is represented in writing will affect how your audience feels about you. For your branding guide, write down the kind of adjectives that describe your brand’s personality. Select words that will demonstrate your brand voice and include a guide on what kind of language you ...
Maybe you’ve got a unique idea about what to include in a cover letter for a job. It’s better to check if it’s not against the rules. There’s always a bit of freedom in writing a job application, but going too far won’t make a good impression on recruiters. Here’s what n...
What Is Personal Branding? Your Guide to Standing Out You are not a product that is being sold. You are not one part of an entire system. You are someone’s narrative that is still waiting to be told. Branding oneself doesn’t mean putting your emblem on everything or creating a perfec...
Feedback goes beyond numbers; it reveals how your product fits into everyday lives, guides you in making thoughtful adjustments, and ensures your product evolves in meaningful ways.In this guide, I’ll walk you through the process of collecting and using product feedback. You’ll learn about ...
White label is like a private label business model. The difference is that white label products are generic and sold to multiple retailers. You don’t have control over the specifications like you would with a private label equivalent. You control the branding/label, but nothing else. That mea...
Branding has never been more important. Offering the lowest price is only a good strategy if you have a large scale that’ll help you outweigh operating at a low margin. Otherwise, you’re better off if you invest in customer experience and branding. ...
Matthew Sommer is the COO of Brolik, a digital agency focused on web design, digital strategy, branding and video. As COO, Matt handles all of the day to day operations at Brolik, ensuring that the team has the resources and tools needed to grow and streamline internal processe...
David and Tiago also sometimes get together for a podcast episode to reflect on their work and learnings as business partners. 8. Vedika Bhaia and Unnati Bagga: joint course Vedika Bhaia is a personal branding strategist. Unnati Bagga is an organic growth specialist. Combined, they have over...