These small but mighty symbols are a part of our daily lives—and an essential part of your branding efforts. Learn in depth what is a logo and why it matters.
The Tesla logo, as we see today, is more than what meets the eye. A unique rendition of the letter “T”, it is a white emblem on a black or red background. Created by the RO Studio, the logo was initially designed to fit within a shield, but the company eventually omitted the s...
If a logo is captivating and the brand is strong enough, consumers will often pay to wear it. Compelling examples of logo apparel include Nike, Louis Vuitton, or The North Face — the brand and the quality of the merchandise are premium, so consumers happily pay to wear their goods. Each...
Founded by Sam Waltonin Rogers, Arkansas, in 1962, Walmart has since become one of the largest retailers in the world. The logo has undergone several changes over the decades, from an old-time, Western-themed font to brown block letters to today's blue and yellow signage. Logo #12 Equip...
Logo #1 Pringles Mike Mozart / Flickr Pringles Known for unique packaging and signature stacking, Pringles' logo features a cartoon gentleman known as Julius Pringle. Look closer at the word Pringles on the can, and you'll also see that the dot on top of the letter 'I' is actually a ch...
Founded by Sam Waltonin Rogers, Arkansas, in 1962, Walmart has since become one of the largest retailers in the world. The logo has undergone several changes over the decades, from an old-time, Western-themed font to brown block letters to today's blue and yellow signage. ...
The Japanese brand’s modus operandi has always been to turn things on its head — exemplified by Kawakubo’s collaboration with Louis Vuitton, where she cut huge holes into a tote bag, defying the bag’s primary function of holding things. From designs that bloat and transform the natural ...
Logo #1 Pringles Mike Mozart / Flickr Pringles Known for unique packaging and signature stacking, Pringles' logo features a cartoon gentleman known as Julius Pringle. Look closer at the word Pringles on the can, and you'll also see that the dot on top of the letter 'I' is actually a ch...
1. Craft your logo Your logo is the launching point for brand identity design. It will be the most consistent image accompanying your products and can provide a foundation for further style choices, like color and font choice. Agood logomust always be simple and memorable, but that doesn’t...
Logo #1 Pringles Mike Mozart / Flickr Pringles Known for unique packaging and signature stacking, Pringles' logo features a cartoon gentleman known as Julius Pringle. Look closer at the word Pringles on the can, and you'll also see that the dot on top of the letter 'I' is actually a ch...