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This article was originally written by Chris Paish and published in 2018. It has been updated with new examples and information. Need a logo? Try our free Logomaker and bring your brand to life today! Tell me more Author: Zeynep Lokmanoglu ...
For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight that they are luxurious. ...
Written in the style and tone of your brand When writing your bio, think of the 5-second rule. When people unfamiliar with your brand come across your page, can they gauge what you do in less than 5 seconds? Marie ForLeo clearly communicates who she is, what she does, and what she...
Any written content on or in your packaging should reflect your brand voice. Even the packing material can serve as a branding opportunity. Consider a company like Zero Waste Cartel, which sells sustainable cleaning, bath, beauty, and kitchen products. The company forgoes plastic in its packaging...
If you haven’t already written a vision statement, here’s how: Explain what your business sells or does Communicate your long-term goals Tie in your brand values Keep it short and concise Once you define your vision, keep it top of mind as you build brand awareness and spread the word...
These logos are often designed to be timeless and remain relevant for years. They also need to be versatile so that they can be used in a variety of contexts and still be recognizable. Written By: David Carpenter Published on August 15, 2023 ...
A trademark is a type of intellectual property. Intellectual property is protected by local and federal laws. A trademark for a service is known as a service mark. For example, the word “Coca-Cola” is a trademark, as are “Coca-Cola” written in stylized script and the original curvy ...
Written by Naja Wade Naja Wade Famous logos are like timestamps for the history and evolution of design — making them one of the best sources to better understand elements of design and design trends. Just by looking into previous logos from famous brands, we can see how developments in te...