To someone unfamiliar with web design, typography might just mean, “Which font should I use here?” To a dictionary, typography is “the style and appearance of printed matter.” A better definition, especially for digital marketers, comes from our pals at CareerFoundry: “In essence, typograp...
Yelp Yummy Zesty 'Trumbo'Credit: Fox Searchlight Language That Appeals to the Senses This seems like a good time to point out that everything here is dedicated to you creating something that connects with people. We use language that appeals to the senses because it helps us time together the...
Joanna Wiebe of Copyhackers calls this technique ‘review mining’. When you want to know what your customers are saying about products or services like yours, study reviews on Amazon, Yelp, G2, TrustRadius, Capterra, and other sources. Note the language people use, and use it on your web...
When my eyelids were heavy and belly full, Ben, Geoffrey and our armed camp ranger, Tony, walked us to our spacious private tents and after a brief tour (how to use the toilet, wash my face, take a shower, and to not to leave the tent while it was dark (there was an emergency w...
Ask Google to call up Yelp reviews and display them right in your vision. Intriguing, yes, but not that more advanced than what I can already get from a smartphone. But as this latest video makes clear, Google is far more ambitious. Now the glasses have voice control, and the ability ...
advice, disregard it. Instead, we suggest finding a few business directories that your potential customers actually use. It could be Yelp, or Foursquare, or Yellow Pages, or something much more local — limited to your state or your city. Go by whatever makes sense in your particular case....
This means you have to tweak your website to meet local SEO pointers. This lets Google identify your site as a suitable result for local searches — especially if it’s mobile-friendly. Involvement in Google Places, Yelp and other ways to indicate a local business add to your search engine...