The worst part is once a data exposure has happened, it is extremely difficult to know whether the data was accessed. This means that your confidential data, trade secrets, source code, customer data, personal data and anything else stored on information systems could be exposed or used as pa...
which issues cause concern or stir strong emotions in you or scare you, for example how you regard incidents that upset or anger you and what kind of behaviour do they cause in you does the way you look for information during a crisis support or reduce your wellbeing what cognitive biases ...
Your top focuses are making sure that it was created by a human and is the quality content you want to share about your brand. This can include ensuring the images are high-quality and not grainy, as well as highlighting ones that show true enthusiasm in either an image or video.” ...
Email Segmentation can be based on various criteria, such as demographics, past purchase behavioral data, engagement levels, position in the sales funnel, and more. The key is to collect and utilize customer data effectively to create segments that will respond positively to your campaigns. Let’s...
You wouldn’t want your marketing team designing messaging to reach one person while the product team builds for someone else. Here are the two types of personas: User personas. Design teams employ user personas and journey maps in product and UX (user experience) design. For example, if ...
Just avoid being too prescriptive. "Keep influencer briefs simple and to the point,” Amanjit advises. “Let the influencer put their creative spin on the content using your brand messaging. After all, the influencer knows their audience better than anyone else and what kind of content will re...
Your top focuses are making sure that it was created by a human and is the quality content you want to share about your brand. This can include ensuring the images are high-quality and not grainy, as well as highlighting ones that show true enthusiasm in either an image or video.” ...
It should include: Goals of your business, e.g., to brand awareness or to sell services and products Your target market and research on who they are and where they are Buyer personas and information on your customer demographics, if relevant Competitors, including their marketing strategies and...
It looks like everything is back to normal in terms of Covid. It’s super busy everywhere and I haven’t really seen anyone wearing a mask. When I arrived, I had masks in my bag just in case I needed to wear them at the airport or in the taxi but nobody else was wearing one ...
Your brand’s tone of voice should shine through in every tweet, post, photo, and reply, to the point where your target audience should instantly be able to spot your activity from anyone else’s, across all social platforms. As for consistency in output, striking a regular cadence is key...