In addition to brand and product-related drivers, research also discusses customer-related and psychological drivers of loyalty [54,65]. Gounaris and Stathakopoulos [24], for instance, introduce and analyze a three-dimensional perspective on loyalty drivers, encompassing consumer, brand, and social ...
Comparison of these motivations and their relevancy with the consumer behaviour literature was discussed.doi:10.1016/j.sbspro.2014.07.037Ebru EnginkayaHakan YlmazElsevier LtdProcedia - Social and Behavioral SciencesEbru Enginkaya and Hakan Yilmaz, `What Drives Consumers to Interact with Brands Through ...
Understanding what drives consumer decisions empowers businesses to anticipate trends, adapt to changing preferences, and stay ahead in today’s competitive marketplace. Why Is Consumer Behavior Important? Think of it this way: if you can’t identify the catalysts for buying decisions, how are you...
What drives my customers' buying behavior? Are they receptive to new products or are they among the last to accept them? What values are most important to them? These questions are to identify: A) psychographic data. B) geographic data. C) demographi...
Publishing these contributes to enhancing the objectives of the DMOs and goes viral more quickly, but there is still little knowledge about what drives tourists to take selfie photos. Therefore, this research proposes that there is a relationship between the intensity of tourists’ emotions in their...
Received date: 14 October 2021; Accepted date: 1 April 2022; Published date: 7 July 2022 Academic Editor:Lukáš Smerek Cite this Article as: Edyta BIELIŃSKA-DUSZA (2022)," The Motivation of Generations - What Drives Generation X, Y, Z? ‘, Journal of Human Resources Management Researc...
The primary objective of this study is to delve into the determinants influencing individuals’ intention to trust digital platforms. Therefore, we co
Furthermore, for the managerial implication, this study will give insight for tourism marketers and local or national governments to understand consumer behaviour through the technology approach in order to thrive back in business. 展开 关键词: TOURIST attractions COVID-19 pandemic CONSUMER behavior ...
Product experience is what drives target customers’ perceptions of product design, features, and functions, which influence their purchase and usage behaviour. CRM, point-of-purchase, and the Internet of Things are among the myriad ways organisations garner more operational data than ever. Yet, ...
What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement Author links open overlay panelKofi Osei-Frimpong a, Graeme McLean b, Nazrul Islam c, Brigid Appiah Otoo dShow more Add to Mendeley Share Cite...