brand loyaltyconsumer-brand relationshipsBrand love has become one of the latest trend in the past few years. Most research on brand love from the social identity perspective has focused on brand identification as a determinant of brand love (Delgado-Ballester, et al., 2017). Research ...
You don’t have to be McDonald’s or Amazon to foster cult-like brand loyalty for your brand. Check out this article to learn how to do so.
All of this drives your business and boosts your bottom line. Let’s dig into how to build and maintain brand loyalty, how to use surveys to find out what customers want from your brand, and what you can learn from some brand loyalty examples....
social-media managers, phone operators, support-ticket staff—but ensuring that customers always receive first-class service is an investment that drives the level of brand loyalty that generates big returns. In fact, in a crowded market, first-rate service that makes customers feel valued might b...
Understanding how to encourage & build brand loyalty could mean the difference between meeting/missing your revenue targets. Learn how here.
As brands increasingly use social media to develop their reputation, it's vital to understand what drives brand advocates. But brands have struggled to engage with brand advocates for some time. Why? For many years brands have focused on making themselves more accessible to consumers. They have ...
of which 10% were located in the US, and found that more than three-quarters (78%) say they’ll pull their loyalty more quickly than they would have three years ago, and slightly more than a third (34%) indicate that what drives their loyalty today is the same as it was three years...
Increased sales quantity.Though never a given, stronger brand management that drives brand loyalty and brand equity may drive stronger sales quantities. As more consumers are tied to a brand or positively recognize a brand, they are more likely to choose it over an unfamiliar alternative (all els...
Each customer service interaction is an opportunity to grow your business. Great customer service is a competitive differentiator that drives brand loyalty and recognition. Customer Service Solutions The history of customer service To better understand the importance and the changing nature of customer ser...
Although customer satisfaction is a necessary foundation for building positive relationships, it is customer loyalty that drives long-term business success. Why is customer loyalty important? Loyal customers drive consistent revenue. They tend to make repeat purchases, providing a reliable income stream ...