ZGS ZGSP ZGT ZGTF ZGTPD ZGTRP ZGU ZGV ZGWA ZGWBS ZGWU ZGZ ZGZG ZGZN ZH ZH-TW ZHA ZHABS ZHAW ZHB ZHBC ZHC ZHCB ZHCBM ZHCES ZHCM ZHD ZHDO ZHDR ZHDZ ZHE ZHEF Zhem ZHESM ZHEV ZHF ZHFO ZHG ZHH ZHHH ZHHPO ZHI ▼
Notes: RICH = Media richness; BRAND = Attitude towards parent brands; FIT = Co-brand fit; AUTH = Perceived Authenticity; HC = Health consciousness, EC = Endorsement credibility; ZHC = standardized value of health consciousness; ZEC = standardized value of Endorsement credibility. The assessment of...