Just because live shopping is a hot new trend does not mean it guarantees success. So, here are six smart tips that will help you host your first live stream shopping event (and succeed at it!). Understand Your Target Audience You can’t prepare for an event if you don’t know who’...
Only in Japan does Uniqlo operate an upmarket fashion line, named PLST. Likewise, Muji has a more premium range, titled Muji Labo. Shein has a higher-priced, less trend-based brand Motf, which is sold online and through its physical Tokyo space. Japanese customers “look for durability”,...
Understanding the essence and meaning of digital marketing along with traditional marketing is a game changer for several business organizations. Various digital marketing techniques have contributed to the growth of businesses such as Nike, Dove, Spotify, Uniqlo, and even Hubspot. ...
Personalized production does not require volume production; then, the popularity of global sourcing will wane and personalized production closer to consumers—such as reshoring or onshoring—will gain momentum. The reshoring idea is closely related to the environmental sustainability concept as it will ...
How does your product branding stand out from the competition? What is special, unique about it? What qualities and customer needs have shaped the product and make it valuable? 2. Corporate Branding Corporate branding refers to the image of your entire company. These are some of the questions...
The brand’s aptly named “Bean Boots” (its sell-out, time-tested duck boots) are a cult favorite among prep fans and the regular populace alike. Now the brand is getting some overdue attention from more mainstream fashion. A 40-piece capsule collection with New York sportswear stalwart ...
I’m not claiming to be a designer or an artist or anything – I just like having good ideas that sell. Adrian Joffe: Long live the one percent; they are the ones that change things. Tim Walker: There’s been an incredible explosion of money and power in the industry. Today there ...
What UNIQLO does is to inject fabric technology into its products. What exactly does UNIQLO sell to us? Other clothing companies are pouring fashion into fashion, design and luxury, but UNIQLO does not, in fact, inject different things into tangible clothing. For clothing products, UNIQLO can b...
But the question is, is it really so unfashionable for consumers now to be "fashionable"? Fear that not many people would like to wear "lovers' clothes" with people on the street, just as few people will be willing to find out in the uniformed Library of UNIQLO. I do not want to en...
The adapted strategy from The Gap that Uniqlo employs is to position its brand as private-label apparel; the company creates its own clothing, and Uniqlo only sells it within the confines of itsbrick-and-mortarstores and on its website. The company also uses sporting events to appeal to the...