Business of Fashion Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art Women’s Wear Daily Lululemon Names Pro Tennis Player Frances Tiafoe Newest Ambassador Marketing Dive Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos Reuters Uniqlo operator pos...
How does GU differ from Uniqlo? Uniqlo is beloved for its office-friendly business casual essentials, from trousers to blouses and blazers. While GU’s garments also demonstrate a focus on tailoring, its styles are based more on trends than timelessness, meaning they might not last quite as lo...
Uniqlo Ever asked yourself what you want your brand to be recognized for? You do not have to align with the traditional industry for the products you sell; the experience you drive determines the industry you represent. Japanese clothing brand Uniqlo has always seen itself as a technology and ...
Does M&S take part in the Black Friday and Cyber Monday sales? While the official line is that M&S doesn't take part in Black Friday or Cyber Monday, it always offers discounts over the key weekend (just a coincidence, we're sure). That includes 25% off Nobody's Child, White Stuf...
But the question is, is it really so unfashionable for consumers now to be "fashionable"? Fear that not many people would like to wear "lovers' clothes" with people on the street, just as few people will be willing to find out in the uniformed Library of UNIQLO. ...
Thrift stores sell previously owned goods for next to nothing. How does the saying go? “One man’s trash is another man’s treasure.” Some people get rid of some amazing quality clothing. I can’t tell you how many times I have stumbled upon amazing pieces while thrifting, and paid ...
In the collocation of the popular uniforms and luxury shoe bags, why does UNIQLO look so good-looking? Does it add tens of thousands of dollars to the Chanel chain bag? When the illusion is broken, new contradictions may arise. It seems very difficult for ordinary young people in big citie...
It may not be the first place that enters your head when looking for a suede jacket, but after a quick gander at its pared-back and buttery-soft options, it might well just be the last. The standout? Their suede biker jacket. A classic look that won’t go out of style, especially...
How does your product branding stand out from the competition? What is special, unique about it? What qualities and customer needs have shaped the product and make it valuable? 2. Corporate Branding Corporate branding refers to the image of your entire company. These are some of the questions...
The adapted strategy from The Gap that Uniqlo employs is to position its brand as private-label apparel; the company creates its own clothing, and Uniqlo only sells it within the confines of itsbrick-and-mortarstores and on its website. The company also uses sporting events to appeal to the...