B. 希腊女神的翅膀:正确。耐克标志“Swoosh”的设计灵感来自胜利女神尼姬(Nike)翅膀的流动线条。 C. 胜利女神:虽公司名“Nike”源于胜利女神,但题干问的是“logo(标志)”,其具体设计指向翅膀而非女神整体。 D. 士兵灵感来源:与标志设计无关,属品牌精神延伸。 结论:标志设计象征女神的翅膀动感,故选B。
B. The source of inspiration for soldiers. C. The statue of the Greek goddess. D. The goddess of victory. **答案**: A **分析**:答案:A 解析细节理解题。根据第二段中的“This logo represents the wing in the famous statue of the Greek goddess”可知,这个商标代表的是希腊女神Nike雕像上的...
That's precisely what brand strategists do. They're not the designers making pretty logos or the marketers running ads. They're the architects building the foundation that makes EVERYTHING else work. In the next few minutes, I will break down precisely what brand strategists do, why the goo...
Brand identity is the specific design and messaging a company uses, including logo, color scheme, typography, voice, and tone.
Advertising guru, David Ogilvy, defined the term brand as the "intangible sum of a products attributes." If you think of your company or brand as a person. What attributes make up its personality? What’s its name? What does it wear? (i.e., this is the brand's visual identity, so...
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1“IIRC and SASB form the Value Reporting Foundation, providing a comprehensive suite of tools to assess, manage and communicate value,” (link resides outside ibm.com) Value Reporting Foundation, June 2021. 2“New digital tool enables easier energy and carbon reporting,” (link resides outside...
SKU codes are usually alphanumeric and can be customized by the company. A serial number, on the other hand, is a unique identifier assigned to each item within a specific product line. It is used to track the item’s history, warranty, and other details related to the product’s manufac...
Brand voice describes a brand’s unique personality and point of view. It encompasses a company’s core values, sense of humor, and communication style. Voice is expressed mostly through verbal communication—word choice and language formality can all affect customer perception. Businesses make strate...
Nike has been selling virtual sneakers called Nike Cryptokicks, and Chipotle offered vouchers for real-life burritos to the first 30,000 visitors to the company’s virtual restaurant on Roblox. Influencers are getting more and more involved with the metaverse. The rapper Snoop Dogg, for example...