“Many people believe the BMW logo is a stylized propeller,” says Fred Jakobs of BMW Group Classic. “But the truth is a little different.” So, what does the BMW logo mean? And what does the BMW badge represent? We will explain everything here as part of our series “BMW explained...
A logo is a graphic design element comprised of words (typography), images, shapes, symbols and colors to identify and represent a brand, business or product. Specifictypes of logoscome in all different shapes andsizesthat run the gamut from simpletext logotypestoabstract logomarks (we’ll go...
logo.avg <- logo.zero for(r in 1:dim(logo.zero)[1]) { for(c in 1:dim(logo.zero)[2]) { for(s in 1:dim(logo.zero)[3]) { logo.avg[r,c,s] <- sum(`Google`[r,c,s], `Coca-Cola`[r,c,s], `IBM`[r,c,s], `Microsoft`[r,c,s], `GE`[r,c,s], `Samsung`[r,...
Some years later, the name transitioned from Bamford & Martin to Aston Martin Motors, born from Martin’s name and the Aston Clinton Hillclimb in Buckinghamshire, where Martin would drive from time to time (no doubt spiritedly). The logo itself denotes speed (hence the wings), but it ...
s self-esteem. They have been able to make women around the world feel more appreciated as they are not defined by societal standards. Using models who represent “normal” women, which contrasts with the thin models that are usually used in advertising, also contributed to the campaign’s ...
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?Doc Martens, So Ugly They’re Beautiful, Longing to Be Cool Again What Marketers Need to Know About Twitter How Much Does a Social Media Marketing Campaign Cost?
In the grand scheme of in-car audio options, ticking the Burmester box makes a lot of sense. It might not represent quite the same level of value as Dynaudio's Excite package for the Volkswagen Golf, but it does come with a host of additional features for the car. It’s a premium th...
(shown above) represent the best of the “affordable” electric bikes, while specialty boutiques make machines that cost tens of thousands of dollars more. But if you’re looking to get from Point A to Point B quickly, quietly, and without a drop of fuel, the electric motorcycle is where...
Juliette Pope is the beverage director at one of New York's top restaurants,Gramercy Tavernand has been since 2004. As such, her customers are among the most sophisticated diners in the world. Can local wines succeed in a program like Juliette's? Where does New York wine need to go to ...
What does it do that no competitor's product can do? Perhaps it's a new thing altogether and is so compelling in its design or function that consumers will have to have it when they see it. The job of the marketer is to define the product and its qualities and introduce it to the ...