At the time, he didn’t call it AIDA. Instead, this acronym was coined in 1921 by C.P. Russell in a publication called Printers Ink. HubSpot explains that the AIDA model is considered a hierarchy of effects model, which means consumers must move through each stage of the model to com...
What does AIDA stand for? AIDA is an acronym that stands for Attention, Interest, Desire, and Action, and each of these components represent a different stage in a customer’s journey. Attention: Who are you? Attention is generally gained in the first interaction between customer and brand. ...
Compared to the ADKAR model which is used to drive change within the organization, theAIDAmodel is amarketingmodel used to drive action from outside the organization. In other words, the AIDA model is focused on crafting compelling messages which make potential customers take action through four ...